Packaging of any sort is important not just for the client but to the producer as well. A client will out the product with the best packaging, but you already know that, which is why you are reading this article. Chances are, you have already conducted research on the best packaging options for your product and you are trying to find the small differences between your best options, the flexible pouch, and the paperboard box. While each has its own benefits, there is always one that works perfectly for each occasion. Well in this article, we will delve into the differences and help you make the best decision for your business.
Let’s talk flexible pouches
These are storage containers that are versatile, as you can tell from the name. These are made from many materials but the most common are plastic and metal foil. Their versatility makes them suitable for many uses including storing food and drink because they are nonabsorbent and can adapt to many shapes.
These pouches are some of the most popular due to their ease of open. In fact, many companies dealing with on the go snacks such as crisps, juices, and pops prefer this type of packaging. Their popularity is even increased by the fact that they cause no wrap rage and have a significantly low carbon footprint. If wondering what wrap rage means, it is simply when customers feel as though they are guilty of using a product that does not care about the environment. Wrap rage can cause customers to look for alternatives for your product if they feel your packaging is causing harm to the environment and that will cost you, clients, in the process. So, what makes flexible pouches a good choice? To begin with, they are readily available, so you can buy and ship with ease. On matters of visual presentation, they offer space for branding and graphics all around them. They take up less space in landfills, making them leave a small carbon footprint and they are incredibly easy to open and seal. The downside to the flexible pouches is that they are almost impossible to recycle, they can affect the taste of the product inside, they cannot withstand external forces during shipping or storage, and are generally unfavorable to the luxury market.
Enter the paperboard boxes, another common option in the food industry. They can be made into various shapes and sizes. For years, paperboard boxes have delivered things like pop tarts and cereal. The most prominent shapes are rectangular or square but some are tweaked to become hexagonal, as we see in juice boxes.
The boxes are mostly entirely made from paperboard, but sometimes feature some film to help customers see the contents. Sometimes they have plastic or a wax interior to keep the food fresh for longer. The advantages of the boxes are the fact that they are easy to buy and they are affordable. The boxes come plain, so you can brand them all over. They are easy to open and can be resealed. The 100% paper boxes are biodegradable. The downside is that the altered ones leave a high carbon footprint and can easily cause contamination, making them unsuitable for recycling. When rotting, they release a lot of methane into the air.
For your specific need, consider the goods you want to package and choose the one that works for you.
