How Transparent Packaging Builds Trust with Visibility

Transparent packaging is becoming even more popular than before.   It's a good way to show off the item, but also does something that a lot of people don't realize. It builds trust.

Consumers are skeptical. There's been plenty of snake oil salesmen who are desperate to give people packaging that isn’t as legit as it could be.   certain items need to be looked at for freshness, and if you don’t offer this, it might make customers unhappy. That of course, spirals into other problems, and overall disdain for the product and brand.

You don’t want that, right? 

Well, transparent packaging is one means that allows you to reduce the skepticism of consumers, and it promotes a unique sort of packaging that they will love.

So how do you use this? What are the elements? We’ll go over that here with this article. 

Clear Packaging to Bolster Trust 

Clear packaging lets the customers look inside and see what is actually in there.

You’d be surprised at how many customers complain about getting a product, only to find that it’s hardened, got mold, or looks nothing like what’s advertised.

When that happens, it bums out customers, but it also reduces trust in the brand itself.

Transparent packaging, however, reduces that disdain and builds trust by offering a clearness to the items. 

PET bottles and PET plastic products for instance, are all clear. Made from a sustainable plastic, it allows you to have a lightweight, clear look to the items that are in there.   PET bottles are also very easy to dispose of too.

Glass is another. While glass is heavier and might not work for everything, you can look inside and see if a product is fit for consumption. For instance, a customer will know if they want to buy a jelly based on looking at the transparent glass and seeing the contents. 

Biodegradable plastics are another one.   PET bottles are an example, but there are others. Plastic is transparent, but not all plastic is sustainable. Choose one that offers a better option for the environment. 

Transparency about authenticity and product Quality 

One aspect of transparent packaging that’s oftentimes overlooked, is the authority on whether a product is safe for consumption or not.

For instance, finding out that a product has a lab seal of approval brings customers a peace of mind.   Cannabis products that have a third-party lab seal of approval means that the items’ been tested.

Having that information on there is important, because if you’re honest about the product quality and authenticity, you will be much happier. So many people will choose one product over another because they see that the product authenticity and quality is stated on the package. 

Transparent to Build trust 

When these elements are there, people can see just what they’re getting prior to purchase. 

People don’t believe anything anymore.   You can say so many things, but you need to deliver in order to be successful. When you give a customer a chance to see what’s inside prior to purchase, they’ll know exactly what they’re getting. And of course, it may play a role in choosing the freshest products.

But as well, remember that there are some things you must adjust.   Make sure that you have storage directions, and protect the items from light, contamination, and air.   if you want it to be in a cool, dark place, have the storage options there, but keep it in a plastic package.

Your transparent packaging helps build better trust amongst others, and it works in so many venues, offering great success.

Which way To Go Between Paper boxes and Flexible Pouches

Packaging of any sort is important not just for the client but to the producer as well. A client will out the product with the best packaging, but you already know that, which is why you are reading this article. Chances are, you have already conducted research on the best packaging options for your product and you are trying to find the small differences between your best options, the flexible pouch, and the paperboard box. While each has its own benefits, there is always one that works perfectly for each occasion. Well in this article, we will delve into the differences and help you make the best decision for your business.

Let’s talk flexible pouches

These are storage containers that are versatile, as you can tell from the name. These are made from many materials but the most common are plastic and metal foil. Their versatility makes them suitable for many uses including storing food and drink because they are nonabsorbent and can adapt to many shapes.

These pouches are some of the most popular due to their ease of open. In fact, many companies dealing with on the go snacks such as crisps, juices, and pops prefer this type of packaging. Their popularity is even increased by the fact that they cause no wrap rage and have a significantly low carbon footprint. If wondering what wrap rage means, it is simply when customers feel as though they are guilty of using a product that does not care about the environment. Wrap rage can cause customers to look for alternatives for your product if they feel your packaging is causing harm to the environment and that will cost you, clients, in the process. So, what makes flexible pouches a good choice? To begin with, they are readily available, so you can buy and ship with ease. On matters of visual presentation, they offer space for branding and graphics all around them. They take up less space in landfills, making them leave a small carbon footprint and they are incredibly easy to open and seal. The downside to the flexible pouches is that they are almost impossible to recycle, they can affect the taste of the product inside, they cannot withstand external forces during shipping or storage, and are generally unfavorable to the luxury market.

Enter the paperboard boxes, another common option in the food industry. They can be made into various shapes and sizes. For years, paperboard boxes have delivered things like pop tarts and cereal. The most prominent shapes are rectangular or square but some are tweaked to become hexagonal, as we see in juice boxes.

 The boxes are mostly entirely made from paperboard, but sometimes feature some film to help customers see the contents. Sometimes they have plastic or a wax interior to keep the food fresh for longer. The advantages of the boxes are the fact that they are easy to buy and they are affordable. The boxes come plain, so you can brand them all over. They are easy to open and can be resealed. The 100% paper boxes are biodegradable. The downside is that the altered ones leave a high carbon footprint and can easily cause contamination, making them unsuitable for recycling. When rotting, they release a lot of methane into the air.

For your specific need, consider the goods you want to package and choose the one that works for you.