Protecting your goods is important. While there are biometrics and other authentication services, not every company can afford such. One way to help provide better security without breaking the bank, is holographic packaging. It’s now being used not just to enhance the security and branding but to offer a robust means to improve three aspects that your packaging has to offer.
Here, we’ll go over holographic security packaging, and why it’s the future of counterfeit prevention for all of your items.
Some ways This Works
3D holographic seals are one of them. these are seals that are holographic and #d, offering a robust way for your items to have a small bit of protection, without it being super apparent.
Another is QR integrated holographic tags, which use a QR code in order to offer holographic means for your tags, and improve the experience.
There are also interactive holographic unboxing experiences, used to help improve the overall unboxing that these items offer, which is a great, unique way to make this possible for all of your items.
The applications
Luxury goods are one of them. with luxury goods, you’re offering high-level, personalized experiences that will in turn improve the customer’s views on the items at hand. With luxury goods, having some sort of holographic means to show that the item is legit provides better peace of mind to customers.
Pharmaceuticals are another. When you’re shipping out sensitive medications, you want to make sure that these items are shown to be legitimate. This is possible with holographic security packaging, because medications are in turn enhanced and improved to offer better security, and tell customers that the items are legitimate. It is also good because you don’t want someone getting the wrong medications either.
Finally, there’s high-end electronics. Electronics, especially pricey stuff such as phones and tablets, need some form of security. If you’re going to be shipping out high-end tech items, especially new stuff on the market, giving them some form of security is a given.
These Benefits
With holographic packaging, you’re offering secure packaging against a variety of issues.
One of them being fraud. Fraud is all-too common with a lot of high-end packaging, especially goods that are on the market and easily stolen. With holographic seals, it shows that you’re getting something legitimate, and not a knockoff.
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It also improves the brand value. Lots of times, people look to brands in order to see that they’re legitimate. When you have extra security, it enhances the brand value, and creates a more unique form of visual appeal, ensuring that the items that you give to people are legitimate. Plus, compared to other types of security measures, these can be cool, and fun little interactive elements that brands can enjoy.
The future of This
There are now AI generated types of security holograms you can add to packaging. These can change in a dynamic manner, based on scans for authenticity. While still new, it’s starting to show up more and more on the market, thereby improving the way a customer interacts with the brands.
There's also some holographic security measures that also work with biometrics. You can scan the packaging and then also use voice authentication. Great for really high-end items.
Overall, you want to have holographic packaging, because not only is it preventing counterfeiting, but it’s also preventing the other security problems that come out, which can in turn, make or break a packaging experience in a multitude of ways.
So yes, use it. you’ll be glad that you did, especially with all of the packaging ways to offer ample, better protection.
